Customer apps and loyalty programmes
A customer app they have a reason to open again
Give customers convenient access to your offers, services and the information that matters to them. We plan a first version whose use provides clear value.
A specific use case
The customer signs into their account, views offers, opens a voucher and presents it in store. The store checks the redemption conditions. We divide responsibilities between the app and the back-end system around this complete journey.
The focus of the first version
A customer account, a service or offer list, detailed conditions and the next action. This can be complemented by a store finder, notifications and a view of previous cases or orders. The selected features also need administration and a working data connection.
A loyalty programme is more than a voucher screen
We clarify in advance who is eligible for an offer, how many times it can be used, when it expires and who verifies its use. For points programmes, the source and accounting of points also need planning. Displaying a voucher does not automatically include integration with the till system.
What do we need for a proposal?
The most important customer action, the programme’s rules, the names of the systems in use and the person responsible for content. We do not ask for login details or a customer list in the first form.
How is the cost of a customer app determined?
We prepare the proposal based on the selected features, the back-end system and the rules governing vouchers, offers or points collection. We also clarify the required administration and system connections separately.
