1. Can people find the important pages?
Navigate from the homepage to the main service. Check links, mobile navigation and incorrect addresses. A sitemap does not replace a clear site structure.
2. Does the website really answer customers’ questions?
What do you offer? To whom? Where and how is it available? What affects the price? What happens after the first enquiry? Someone outside the business should be able to understand the answers.
3. Can the claims be verified?
Is there a real service provider, contact information and a responsible professional? Are the references real? Do the figures have a method or source behind them? Do not claim more in structured data than on the visible page.
4. What can access the site?
Access for Google Search and OpenAI’s search bot needs separate checks. OpenAI distinguishes its search crawler, OAI-SearchBot, from the training-related GPTBot. Allowing access does not guarantee an appearance. OpenAI crawler documentation
5. What do actual answers show?
Write down a few specific customer questions, then record each question, the service used, the date and the sources returned. Distinguish a mention of the brand from a link to your own website. One answer is not a permanent ranking.
6. Can a prospective customer contact you?
Try the contact form on mobile too. After submission, it should be clear that the enquiry has been recorded. Count genuinely relevant enquiries as well as clicks.
How should you use the results?
Mark each item as satisfactory, needs improvement or not yet checked. Missing measurement does not mean zero visibility. First, address the contact process and important service information, then add further content.