Start with an inventory
Which service pages matter? Where do enquiries come from? Which addresses have links pointing to them? What material can be reused? Available measurements and the actual pages together provide a starting point.
When are targeted improvements enough?
When clearer offers, better-organised copy and an improved contact process can be built on sound technical foundations. In that case, fixing a specific gap may provide the value, rather than a new system.
When is rebuilding justified?
When site structure, maintainability, mobile functionality and content together hold back progress. Even with a new solution, plan what to carry over and how the transition will happen.
Give every old URL a destination
We preserve useful addresses where possible. When an address genuinely changes, we create a redirect to the appropriate new content. Google’s migration guidance also highlights mapping old URLs to new ones. URL migration guidance
Do not let content disappear behind the design
Services, terms and professional information should remain readable on the new site. Visual design does not justify removing useful answers, and longer copy does not replace a clear structure.
What should you check at handover?
The destination of important old addresses, internal links, the contact form, mobile layout, metadata and live indexing settings. Measurement must continue after the transition: a completed migration is not proof of new rankings.
Looking for a solution for your own website?
You can enter your current address and goal in the website planner. This does not start an automatic audit; the enquiry provides the basis for a professional review.